Human-Centered AI for ROI™
Stop Guessing With AI. Start Growing With It.
We help revenue-focused SMBs and mid-sized businesses turn scattered AI experiments into measurable growth, in weeks, not months.
Teams We've Helped
The Harsh Reality of Most AI Value Today
AI overwhelm is real.
You're not alone if any of this sounds familiar.
Your team is experimenting with AI tools, but nothing sticks and nobody can show ROI.
You're paying for AI licenses your team barely uses, or uses without guardrails.
Everyone has opinions about AI, but nobody on your team has an actual strategy.
You know you're falling behind competitors, but you don't know where to start.
You don't need more tools. You need a better strategy.
Book Your Strategy Session NowWhat We Do Differently
Big 5 Consulting, at the Speed of AI.
89% of organizations lack internal AI expertise and plan to seek outside help, but the cost is unaffordable. That's where GrowthUP comes in. Our exclusive AI for ROI™ approach blends proven Big 5 consulting rigor with the agility of today's AI speed, so small and mid-sized businesses get enterprise-grade strategy without the enterprise price tag.
Years experience
Efficiency boost after AI integration
Client satisfaction
Clients served
Results To Expect
Measurable impact. Practical AI wins for real businesses.
68%
of small business leaders cite reduced overwhelm after receiving strategic guidance on AI use cases, workflows, and tools tailored to their goals.
93%
reduction in content creation time, cutting a client's workflow from 10 hours to 40 minutes and saving $24K annually using the AI for ROI™ Framework.
Our Unique Features
Why teams choose GrowthUP
Tailored Guidance
Customized AI plans that align with your business goals, tech stack, and budget, no one-size-fits-all.
Human-Centered AI
Every solution is designed to amplify, never replace, human creativity and judgment.
Flexible Options
Scalable support options designed for individuals and teams without enterprise-level budgets.
Responsible AI
Our methods safeguard your data and reputation with privacy protocols, bias checks, and compliance policies.
Quick-Win Mindset
We prioritize fast, strategic solutions that deliver measurable value from day one.
In-person or Virtual
Raleigh-Durham based experts available on-site or globally via Google Meet for hands-on collaboration.
Our Engagement Offers
Choose a GrowthUP Solution That Fits Your Business Goals
Start where you are. Every path is human-centered and built for measurable ROI.
Free
AI Personality Assessment
See how your team is wired for AI. A 2-minute quiz that reveals your type and, for leaders, your whole team's AI Team Map.
Take the assessment →$495
AI for ROI™ Opportunity Audit
A 1:1 audit of your tools, workflows, and team, with a Quick-Start Strategic Report naming your three highest-ROI first moves.
See what's included →Starting at $995
AI Workshops
Hands-on sessions that move your team together: the AI for ROI™ Workshop and the AI Change Management Workshop.
Explore workshops →Not sure which engagement is right for you? Book Your Free Discovery Call Today
Client Results
What Happens When Strategy Turns to Action
40% Reduction in Admin Time
"Our marketing team automated recurring content tasks, freeing up nearly half a day each week for strategy and creative work."
Global Pharma Firm · Senior Marketing Manager
2x Faster Campaign Launches
"After aligning AI tools and governance, our campaigns now go live twice as fast without sacrificing compliance."
Global Marketing Team · Head of Marketing
19x ROI from One Call
"One 60-minute AI session saved me four hours every week. My $150 investment paid for itself in days and keeps compounding in time saved."
Pharma B2B · Sales Director
30% Increase in Qualified Leads
"Our sales team's AI-powered workflows produced 30% more qualified leads within the first 60 days."
Professional Services Firm · Sales Enablement Lead
75% Less Manual Data Entry
"With a unified AI-embedded CRM, Gmail, and payment data in a single dashboard, our sales team now saves 6 to 8 hours a week."
ProTech Startup · Founder
360° Operational View
"After running the GrowthUP pilot with positive results, our leadership green-lit cross-department data sharing for a complete 360-degree customer view."
B2C Products · VP of Services
Ready to turn AI experimentation into measurable results?
Get Your AI for ROI™ AuditWhat Our Clients Say
Abigail Merrill, Founder of GrowthUP Partners, is the most knowledgeable AI expert I know.
Rachel Anderson
Executive Leadership Coach, SXSW Speaker
The training GrowthUP provided was great and I feel very comfortable using the new tools while increasing my efficiency. Plus, the customized workflow GrowthUP helped me pilot cut my weekly prospecting process in half.
Tom H.
Regional Sales Director
Abigail Merrill was motivated, enthusiastic, and endlessly resourceful. Her out-of-the-box thinking and deep grasp of current AI insights have been instrumental in driving sales for our projects!
Courtney F.
Co-Owner, Real Estate Development Firm
Next Step: Your AI for ROI™ Audit
Here's what happens next:
Book Your Audit
Reserve your audit and complete a short intake so we come ready to find where AI delivers the greatest value for you.
Get Your Strategic Report
In one focused session we audit your workflows and hand you a Quick-Start Report with your three highest-ROI first moves.
Transform Your Business
Put your plan into action, see measurable results, and accelerate growth with human-centered AI.
Your competitors aren't waiting, so why would you?
Insights Blog
Expert guidance for responsible AI integration
AI Training
ChatGPT-5 for Business Leaders: Capabilities, Applications, and Implementation
April 1, 2026
Digital Marketing
LLM SEO: How to Get Your Content Cited by ChatGPT and AI Search
March 20, 2026
AI Leadership
The Leader's Playbook: Strategic AI Investment and Organizational Resilience
March 5, 2026
FAQs
We work with individual professionals up to large teams who want fast, actionable insights and pilots aligned to real business goals.
We offer everything from the AI for ROI™ Audit and quick advisory calls to team workshops and ongoing monthly or quarterly advisory. Most clients start with the Audit.
A Quick-Start Strategic Report naming your three highest-ROI first moves, plus a clear, prioritized action plan you can implement right away. Prefer to talk first? Book a free discovery call.
Designing and integrating AI in a way that protects your data, aligns with your values, and amplifies rather than replaces human creativity and judgment. We help businesses create safe, strategic, people-first AI solutions that keep your team and brand protected.
We're based in the Research Triangle of North Carolina, available for local on-site sessions or collaborating virtually with clients worldwide.